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Yash Babar

Yash Babar
Assistant Professor | Operations and Information Management
John and Anne Oros Term Professor
608-262-9258
4299 Grainger Hall

Biography

Yash Babar joined the Wisconsin School of Business in August 2020 as an Assistant Professor in the Department of Operations and Information Management.

Professor Babar’s research interests include examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.

Professor Babar earned his B.E. in Engineering (Computer Science) at the Birla Institute of Technology and Science Pilani, and his Ph.D. in Information and Decision Sciences from the Carlson School of Management at the University of Minnesota.

Research

Selected Accepted Journal Articles

Babar, Y. & Chan, J. & Choi, B. (2024). “Run Forrest Run!”: Measuring the Impact of App-Enabled Performance and Social Feedback on Athletic and Usage Outcomes Production and Operations Management

Selected Published Journal Articles

Babar, Y. & Burtch, G. (2024). Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations Manufacturing & Service Operations Management

Babar, Y. & Adeli, A. & Burtch, G. (2023). The Effects of Online Social Identity Signals on Retailer Demand Management Science

Deodhar, S. & Babar, Y. & Burtch, G. (2022). The Influence of Status on Evaluations: Evidence from Online Coding Contests MIS Quarterly

Babar, Y. & Curly, S. & Ke, Z. & Liu, D. & Sheffler, Z. (2022). The Effects of Digitally Delivered Nudges in a Corporate Wellness Program Journal of the Association for Information Systems

Babar, Y. & Burtch, G. (2020). Examining the Heterogeneous Impact of Ride-Hailing Services on Public Transit Use Information Systems Research

Working Papers

Babar, Y. & Adeli, A. & Greenwood, B. (2022). Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation

Lehman, J. & Werder, K. & Babar, Y. & Berente, N. Establishing and maintaining legitimacy for digital platform innovations

Presentations

Dewey Data Research Seminars (2022) Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations

CIST 2022 (2022) The Effects of Online Social Identity Signals on Retailer Demand

Academy of Management (2021) Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation

Conference on Health IT and Analytics (CHITA) (2020) Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation

Workshop on Information Systems and Economics (2019) Meeting over Meat: How do Offline Meetups Impact Online Activity in a Hybrid Foodie Community?

Academy of Management, Annual Meeting (2019) Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status

Teaching

Undergraduate Courses

Computer-Based Data Mgt (I S 422), Fall 2022.
Students learn how to analyze information requirements and data flows, design and build effective database systems, manipulate information in a database environment, and build database-driven applications to support management decision making. Focus on data modeling, relational databases, and database technologies.

Computer-Based Data Mgt (I S 422), Fall 2022.
Students learn how to analyze information requirements and data flows, design and build effective database systems, manipulate information in a database environment, and build database-driven applications to support management decision making. Focus on data modeling, relational databases, and database technologies.

Digital Strategy (I S 365), Fall 2022.

Digital Strategy (I S 365), Fall 2023.

Introduction to Databases (I S 322), Fall 2023.
Introduction to database management systems with a focus on relational databases. Covers designing, creating, populating, managing, and retrieving data from databases. SQL will be used with a focus on querying for business applications and intelligence, data retrieval for summary reports, and data visualization. Offers a brief introduction to non-relational databases for business applications.

Introduction to Databases (I S 322), Fall 2023.
Introduction to database management systems with a focus on relational databases. Covers designing, creating, populating, managing, and retrieving data from databases. SQL will be used with a focus on querying for business applications and intelligence, data retrieval for summary reports, and data visualization. Offers a brief introduction to non-relational databases for business applications.

Service

Editorial and Reviewing Activities

Conference on Information Systems and Technology – Since June 2022
Committee Member

International Conference on Information Systems – Since May 2022
Associate Editor

Production and Operations Management – Since February 2022
Ad Hoc Reviewer

Service Science – Since November 2021
Ad Hoc Reviewer

Organization Science – Since March 2021
Ad Hoc Reviewer

International Conference on Information Systems – January 2021 – December 2021
Associate Editor

Journal of Operations Management – Since November 2020
Ad Hoc Reviewer

International Conference on Information Systems – Since May 2019
Ad Hoc Reviewer

Transport – Since January 2019
Ad Hoc Reviewer

MIS Quarterly – Since December 2018
Ad Hoc Reviewer

Workshop on Information Technologies and Systems – Since September 2018
Ad Hoc Reviewer

Information Systems Research – Since July 2018
Ad Hoc Reviewer

Journal of the Association for Information Science and Technology (JASIST) – January 2018 – December 2019
Ad Hoc Reviewer

Management Science – Since April 2017
Ad Hoc Reviewer

WSB Stories

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Wisconsin School of Business Announces John and Anne Oros Professorship

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