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Qinglai He

Qinglai He

John and Anne Oros Term Professor
4279 Grainger Hall

About

Qinglai He is an assistant professor at the Wisconsin School of Business, University of Wisconsin–Madison. She earned her PhD in information systems from the W. P. Carey School of Business at Arizona State University in 2021. Her research interests include human-AI interaction, incentives and creativity in user-generated content, and online platform policy. Her research work has been published in premier journals such as Management Science, MIS Quarterly, and Information Systems Research. Her current research projects explore topics related to AI-generated content, AI alignment, and AI-powered online search.

Qinglai has received numerous research, teaching, and service awards, including the Management Science Best Paper Award (IS department) in Years 2022-2025, the Best Associate Editor at the 2024 International Conference on Information Systems, runner-up award for the 2021 ACM SIGMIS Doctoral Dissertation granted by Association for Information Systems, Gaumnitz Junior Faculty Research Award and Mable W. Chipman Outstanding Junior Faculty Teaching Award from the Wisconsin School of Business.

Selected Accepted Journal Articles

Qiao, M. & He, Q. & Huang, K. (2026). Detecting and Correcting Estimation Bias Caused by Content Deletion in User-generated Content Studies MIS Quarterly

Selected Published Journal Articles

Yuan, H. & He, Q. & Wang, L. & Huang, N. & Zhang, J. & Ye, Q. (2026). What Happens When Machines Become Smarter? An Empirical Investigation of AI Opponents in Online Gaming MIS Quarterly

Zhang, X. & He, Q. & Zhang, Z. (2026). Impact of Reducing Visibility of Friends’ Liked Content on Users-Content Engagement across Newsfeed Channels Information Systems Research

He, Q. & Hong, Y. & Raghu, T. (2025). Platform Governance with Algorithm-based Content Moderation: An Empirical Study on Reddit Information Systems Research

Burtch, G. & He, Q. & Hong, Y. & Lee, D. (2022). How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit Management Science

Presentations

INFORMS Annual Meeting (2023) The Rise of Generative AI Art: How Do Text-to-Image Models Affect Artist Productivity and Artwork Novelty?

Conference on Information Systems and Technology (CIST) (2023) The Rise of Generative AI Art: How Do Text-to-Image Models Affect Artist Productivity and Artwork Novelty?

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