Skip to main content

Allen Li

Allen Li
Associate Professor | Operations and Information Management
Michael and Mary Sue Shannon Professor
4285 Grainger Hall


Professor Zhuoxin “Allen” Li is the Michael and Mary Sue Shannon Professor and an Associate Professor in the Department of Operations and Information Management. He teaches OTM 702 Digital Strategy and GENBUS 760 Business Data Technology.

Professor Li’s research focuses on the coordination problem on digital platforms and value chains. Digital platforms have profoundly reshaped the economy—they have created new distribution channels, reorganized supply chains, and transformed how businesses reach their customers. These platforms bring in substantial coordination challenges when the variety of participants’ interests are not well aligned. Combining empirical methods and analytical modeling, Professor Li’s research seeks to improve the value creation process through the design of information and coordination strategies.

Professor Li has received several awards, including the National Science Foundation’s NSF CAREER Award (2022), Poets & Quants Top 50 Undergraduate Business Professors (2021), the Gordon B. Davis Young Scholar Award (2020), the Nunamaker-Chen Dissertation Award (2016), and several best paper awards from Conference on Information Systems and Technology and Workshop on Information Technologies and Systems.

Professor Li earned his Ph.D. in Information, Risk, and Operations Management from the University of Texas at Austin. Prior to joining the Wisconsin School of Business, Professor Li was on the faculty of Boston College’s Carroll School of Management.


Selected Published Journal Articles

Song, Y. & Li, Z. & Sahoo, N. (2022). Matching Returning Donors to Projects on Philanthropic Crowdfunding Platforms Management Science

Li, Z. & Wang, H. & Wang, G. (2021). Peer Effects in Competitive Environments: Field Experiments on Information Provision and Interventions MIS Quarterly

Wang, N. & Li, Z. (2021). Supplier Encroachment with a Dual-Purpose Retailer Production and Operations Management

Li, Z. & Agarwal, A. (2017). Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram Management Science

Li, Z. & Gilbert, S. & Lai, G. (2015). Supplier Encroachment as an Enhancement or a Hindrance to Nonlinear Pricing Production and Operations Management

Li, Z. & Gilbert, S. & Lai, G. (2014). Supplier Encroachment under Asymmetric Information Management Science

Li, Z. & Duan, J. & Ransbotham, S. Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities Production and Operations Management