Professor Zhuoxin “Allen” Li is the Michael and Mary Sue Shannon Professor and an Associate Professor with tenure in the Department of Operations and Information Management. He is a recipient of the National Science Foundation’s NSF CAREER Award (2022-2027), Poets & Quants Top 50 Undergraduate Business Professors (2021), the Gordon B. Davis Young Scholar Award (2020), and the Nunamaker-Chen Dissertation Award (2016).
Professor Li’s research focuses on digital platforms. Digital platforms have profoundly reshaped the economy—they have created new distribution channels, reorganized supply chains, and transformed how businesses reach their customers. These platforms bring in substantial coordination challenges when the variety of participants’ interests are not well aligned. Professor Li’s research seeks to improve the value creation process through the design of information and coordination strategies.
Professor Li teaches OTM702 Digital Strategy and GENBUS760 Data Technology in the Full-Time, Professional, and Executive MBA programs. Professor Li earned his M.S. in Economics (2014) and Ph.D. in Information, Risk, and Operations Management (2015) from the University of Texas at Austin. He also received a B.S. in Computer Science. Prior to joining UW-Madison, he was on the faculty of Boston College.
Selected Published Journal Articles
Song, Y. & Li, Z. & Sahoo, N. (2022). Matching Returning Donors to Projects on Philanthropic Crowdfunding Platforms Management Science
Li, Z. & Wang, H. & Wang, G. (2021). Peer Effects in Competitive Environments: Field Experiments on Information Provision and Interventions MIS Quarterly
Wang, N. & Li, Z. (2021). Supplier Encroachment with a Dual-Purpose Retailer Production and Operations Management
Li, Z. & Duan, J. & Ransbotham, S. (2020). Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities Production and Operations Management
Li, Z. & Agarwal, A. (2017). Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram Management Science
Li, Z. & Gilbert, S. & Lai, G. (2015). Supplier Encroachment as an Enhancement or a Hindrance to Nonlinear Pricing Production and Operations Management
Li, Z. & Gilbert, S. & Lai, G. (2014). Supplier Encroachment under Asymmetric Information Management Science