Gain Unparalleled Depth To Transform Marketing
Impact business at its core with the expertise of a top-ranked marketing MBA.
Three Ways To Specialize Your Marketing MBA
Brand & Marketing Management
Lead a top brand.
Learn the skills to build brand strength strategically and drive growth.
Gain a competitive career advantage with the program’s deep industry connections and national reputation. Prepare to manage a brand’s marketing or start your path to the C-suite.
Marketing Analytics & Insights
Drive strategy with insight.
Earn the industry-leading MBA in marketing analytics and insights.
Capture, analyze, and apply consumer insights to shape business strategy for bottom-line results—a sought-after skill set that drives Fortune 500 companies to seek Wisconsin graduates.
Technology Product Marketing
Guide tech marketing.
Gain in-demand expertise to take the lead in marketing the next tech innovation.
New to the marketing curriculum in Fall 2022, this innovative career pathway will prepare you to market emerging tech products.
Discover the Wisconsin Difference
Wisconsin's True Differentiator
A general management curriculum provides a strong business foundation for career versatility.
Specialization gives you a deep dive into marketing through courses, applied learning, and internship experience.
Career pathways allow you to build your expertise in a specific area of marketing, giving you a further competitive advantage.
Benefit From a Pipeline to Top Employers
Unique Curriculum Depth
Wisconsin offers unique flexibility and depth in one MBA. Start with the MBA general management curriculum and a specialized Marketing MBA core. Where other MBAs end here, at Wisconsin you have the opportunity to explore different career paths in your first semester before choosing how to further specialize and customize your marketing expertise – in brand and marketing management; marketing analytics and insights; or technology product marketing.
Marketing MBA Core
(19 credits)
- Marketing Research
- Applied Learning: Current Topics in Marketing
- Marketing Analytics
- New Product Innovation
- Marketing in the Digital Age
- Marketing Consulting Practicum
Brand & Marketing Management
Courses in your chosen career pathway are designed to help you build additional marketing expertise.
- Strategic Brand Management
- Marketing Communications
- Strategic Pricing
- Applied learning
Marketing Analytics & Insights
Courses in your chosen career pathway are designed to help you build additional marketing expertise.
- Qualitatively Based Marketing Insights
- Data Visualization
- Experiments & Causal Methods
- Data Technology
- Applied learning
Technology Product Marketing
Courses in your chosen career pathway are designed to help you build additional marketing expertise.
- Technology Product Marketing Management (new course)
- Experiments & Causal Methods
- Data Technology
- Applied learning
Electives
(9-10 credits)
- All WSB classes 700 or above can be taken as electives
Marketing Consulting Practicum
In this class, which is required in each marketing career pathway, you will consult on a project for a company, gaining valuable real-world business knowledge. You are able to:
- Solve problems a company wants answers to, creating actionable recommendations
- Practice consulting frameworks
- Conduct primary research or analyze data to discover insights
- Develop corporate communication techniques for impact
- Work directly with marketing professionals at major companies
Global Perspectives
Program trips, both global and domestic, take you to hotbeds of marketing and expose you to different consumer perspectives. Past trips include:
- Silicon Valley. Visited the offices of LinkedIn, Facebook, and eBay to learn how tech companies manage, interpret, and act upon the huge amounts of data produced in the digital age.
- China. During a trip to Guangzhou, China, conducted primary research for Dell by interviewing businesses on their technology needs, and saw firsthand how the differences in culture and infrastructure play a role in international business.
- India. Trip to New Delhi, India. Performed in-home primary ethnographic research to learn a cultural perspective on how Indians snack.
World-Class Faculty
Learn from the best. Our faculty members know marketing—academically and in the real world. They are well connected to industry so you can be as well.
Page Moreau
John R. Nevin Chair in Marketing
Page Moreau’s research marries marketing, creativity, and business. In one study, she used LEGOs to test the effect on creative thinking when subjects are asked to follow well-defined instructions, which led to more creative thinking and implications for the workplace.
Ishita Chakraborty
Ishita Chakraborty’s research interests are in digital marketing, online platforms, text and video analytics, and mobile apps. Ishita aims to develop algorithmic market research tools to derive richer, more accurate, real-time insights from unstructured data.
Neeraj Arora
Arthur C. Nielsen Jr. Chair in Marketing Research and Education
Neeraj Arora’s current research interests include online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. Past research has focused on marketing problems that require statistical models of consumer choice.
Expert Support and Career Connection
The Marketing Leadership Institute, a dedicated knowledge center, is backed by industry professionals and is a unique pillar of the Wisconsin MBA. You gain a strong network in your marketing interest and close ties to alumni working in your ideal career path.
Participating industry experts and alumni:
- Guide curriculum
- Teach applied learning
- Contribute to the classroom
- Mentor students
- Assist with recruiting and placement
Program Voices
Your MBA. Your Career Success.
High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.
Learn more about our career-launching resultsConnect with us.
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