MBA in Marketing: Brand and Marketing Management
Develop the skills and a marketing mindset to manage all aspects of a brand or expertly guide marketing in any industry.
Sign up for more informationHelp Shape Brands That Shape the Future
Become a marketing leader and make an immediate impact managing a top brand with strategic marketing and management expertise. Wisconsin is recognized in the industry for producing exceptional brand leaders. Hear from faculty, staff, and alumni with experience at major companies on how this specialization will equip you with the skills you need to succeed in a marketing leadership role.
Connect With Top Employers
Connect with employers through classroom visits, networking events, and applied learning projects. Frequent recruiters:
Brand and Marketing Management Careers
In-depth expertise and advanced skills give you a competitive advantage with recruiters. Paired with a broad-based marketing perspective, the specialized marketing MBA also sets you up on a path to the C-suite.
Common career paths
- Brand management
- General marketing management
- Path to CEO leadership with a marketing orientation
Common job titles
- Assistant Brand Manager
- Assistant Marketing Manager
- Associate Brand Manager
- Marketing Manager
- Marketing Strategist
- Buyer
Gain Marketing Breadth + Deep Expertise to Stand Out
Build a career advantage with the curriculum, industry experiences, and connections of a top-ranked marketing MBA, plus added expertise in brand and marketing management.
Applied Learning
Company visits & current topic seminars
Connect with senior executives at companies such as Microsoft, Procter & Gamble, and Organic Valley. Learn how they manage the challenges of growing a brand through leveraging consumer insight and cross-functional team partnerships, guided by long-term brand strategy.
Analyze industry case studies with business leaders and alumni. Topic examples: advertising creative evaluation, product development road maps, and brand profit and loss management.
More applied learning activities
- Develop and evaluate influential advertising
- Discuss marketing’s role in society and society’s impact on marketing
- Practice storytelling and presentations with marketing experts in workshops
- Walk through a company’s problem, develop solutions, and compare/contrast to the company’s approach
- Create and present a complete digital marketing strategy for a client
Curriculum
The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With brand and marketing management-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Brand and Marketing Management gives you an immediate competitive edge in your career.
Year 1
First Semester
- MBA Core
- Marketing Research
- Current Topics in Marketing
Second Semester
- MBA Core
- Marketing Analytics
- Strategic Brand Management
- Current Topics in Marketing
Year 2
First Semester
- Marketing Communications
- Strategic Pricing
- Current Topics in Marketing
- Electives
Second Semester
- Marketing Consulting Practicum
- Marketing in the Digital Age
- New Product Innovation
- Electives
Marketing Leadership Institute
In the area of industry experience and career support, Wisconsin goes deeper than other programs. A dedicated knowledge center, the Marketing Leadership Institute, is backed by industry professionals and is a unique pillar of the Wisconsin MBA in brand and marketing management. You gain a strong network in the field and close ties to alumni working in your ideal career path.
Participating marketing industry experts and alumni:
- Guide curriculum
- Host applied learning
- Contribute to the classroom
- Mentor students
- Assist with recruiting and placement
Get To Know Our MBAs
Hear about students’ experiences in the program.
Your MBA. Your Career Success.
High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.
Learn more about our career-launching resultsCheck out the other marketing pathways
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