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MBA in Marketing: Brand and Marketing Management

Develop the skills and a marketing mindset to manage all aspects of a brand or expertly guide marketing in any industry.

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Help Shape Brands That Shape the Future

Become a marketing leader with a specialized marketing MBA in brand and marketing management. Make an immediate impact managing a top brand with strategic marketing and management expertise. Wisconsin is recognized in the industry for producing exceptional brand leaders.

Connect With Top Employers

Connect with employers through classroom visits, networking events, and applied learning projects. Frequent recruiters:

Intuit logo
Amazon logo
Danone logo
Procter and Gamble logo

Brand and Marketing Management Careers

In-depth expertise and advanced skills give you a competitive advantage with recruiters. Paired with a broad-based marketing perspective, the specialized marketing MBA also sets you up on a path to the C-suite.

Common career paths

  • Brand management
  • General marketing management
  • Path to CEO leadership with a marketing orientation

Common job titles

  • Assistant Brand Manager
  • Assistant Marketing Manager
  • Associate Brand Manager
  • Marketing Manager
  • Marketing Strategist
  • Buyer

Applied Learning

MBA students participate in a project while at SC Johnson in Chicago

Company visits & current topic seminars

Connect with senior executives at companies such as Microsoft, Procter & Gamble, and Organic Valley. Learn how they manage the challenges of growing a brand through leveraging consumer insight and cross-functional team partnerships, guided by long-term brand strategy.

Analyze industry case studies with business leaders and alumni. Topic examples: advertising creative evaluation, product development road maps, and brand profit and loss management.

Four people collaborate on making a large poster

More applied learning activities

  • Develop and evaluate influential advertising
  • Discuss marketing’s role in society and society’s impact on marketing
  • Practice storytelling and presentations with marketing experts in workshops
  • Walk through a company’s problem, develop solutions, and compare/contrast to the company’s approach
  • Create and present a complete digital marketing strategy for a client

Curriculum

The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With brand and marketing management-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Brand and Marketing Management gives you an immediate competitive edge in your career.

Year 1

First Semester

  • MBA Core
  • Marketing Research
  • Current Topics in Marketing

Second Semester

  • MBA Core
  • Marketing Analytics
  • Strategic Brand Management
  • Current Topics in Marketing

Year 2

First Semester

  • Marketing Communications
  • Strategic Pricing
  • Current Topics in Marketing
  • Electives

Second Semester

  • Marketing Consulting Practicum
  • Marketing in the Digital Age
  • New Product Innovation
  • Electives

Knowledge Centers: Expert Support, Exceptional Connections

A speaker addressing attendees at an advisory board meeting

A dedicated knowledge center, the Center for Brand and Product Management, is backed by industry professionals in brand and marketing management fields and is a unique pillar of the Wisconsin MBA. You gain a strong network in brand and marketing management and close ties to alumni working in your ideal career path.

Participating marketing industry experts and alumni:

  • Guide curriculum
  • Host applied learning
  • Contribute to the classroom
  • Mentor students
  • Assist with recruiting and placement

Coming Soon: Marketing Leadership Institute

Marketing Leadership Institute launching July 2022

The A.C. Nielsen Center for Marketing Analytics and Insights and the Center for Brand and Product Management are merging to create the new Marketing Leadership Institute, launching in July 2022. Students will now have further opportunities to expand their marketing knowledge and have increased possibilities for recruiting and experiential learning projects with influential companies.

Learn more about the new institute

Advisory Board

Members of the center’s advisory board have deep ties to industry and consult on curriculum, projects, and networking. See advisory board membership for brand and marketing management.

Board Member Spotlight

Kimberly Clark logo
Rebecca joined Kimberly-Clark Corporation in 2008 and has worked in marketing functions across sectors in North America. She then moved to general management as country manager in Panama, then Ecuador. Currently, Dunphey has direct accountability for profit and loss, marketing, product development, engineering, and supply chain with indirect responsibility for customer development, finance, human resources, and procurement.
Rebecca Dunphey
President Personal Care North America, Kimberly Clark

Get To Know Our MBAs

Hear about students’ experiences in the program.

Vicky Schetelich

Become a Leader in the Field of Your Dreams

Victoria Schetelich, MBA ’20

Bailey Hackbarth

Open the Door to Your Ideal Career

Bailey Hackbarth, MBA ’20

Agatha "Aggie" Howland

Specialize to Communicate Commitment to Employers

Agatha “Aggie” Howland, MBA ’19

Your MBA. Your Career Success.

High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.

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