Barry Jennings currently leads a Microsoft’s Cloud and Enterprise Research Group at Microsoft, where he serves as , chief un-blocker, chief plate filler, and overhead for a merry band of exceptional researchers responsible for creating insights that drive impact. Prior to joining Microsoft, he ran research/competitive intelligence/KM for BlackBerry, before that he spent nearly 20 years creating insights for various business units inside Dell, Inc., and prior to that he cut his teeth on the supplier side for almost 10 years.
I’m passionate about marketing research, and I want to share my knowledge and experiences with the future research leaders as they take this practice to the next level.
—Barry Jennings