MS in Business Analytics
Harness the power of data and AI to address complex questions and contribute strategic insights. Earn your one-year Master of Science-Business: Analytics degree at the Wisconsin School of Business.
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Get advanced training in machine learning, AI, data visualization, database management, statistics, programming, experimental design, optimization, cloud computing, and project management.
Real consulting projects
Gain hands-on experience through a semester-long consulting project with a real organization. Collaborate with classmates to provide solutions.
STEM-designated program
Develop a cross-functional perspective on business and technology with this STEM-designated, highly ranked analytics program.
Technology Meets Business Strategy
This program blends advanced technical training with business strategy. Beyond analytical expertise, you’ll gain skills valued across all industries—including communication, leadership, and critical thinking.
Program at a glance
- 10 months—Start in the summer
- In-person—Fully in-person for two semesters after online bootcamp
- Relevant—Coursework aligned with fast-growing data-to-decision field
#7
public master’s in business analytics program in the U.S.
—QS World University Rankings, 2025
Career Opportunities
Wisconsin’s MS in Business Analytics program is an answer to industry’s growing demand for professionals who can analyze data, apply AI and machine learning tools, and communicate actionable insights.
75,629
average starting salary
—Class of 2025
Common job titles
- Business analyst
- Business intelligence analyst Data analyst
- Data engineer
- Data scientist
- Data visualization specialist
- Financial analyst
- Project manager
Top hiring companies
Curriculum
Gain Skills and Experience to Make an Impact
- One-year program
- Mentorship from analytics leaders
- World-renowned faculty and industry experts
- Learn R, Python, SQL, Tableau, and other top tools
- Use industry-standard platforms and AI-powered tools
- Personalized career coaching
- Consulting projects with major organizations
Leverage AI for the Changing Business World
Learn how to apply AI tools and machine learning to solve core business challenges and enhance data-driven insights.
Analytical Expertise Tailored to Your Goals
Focus your degree by choosing an optional track:
- Digital Marketing: Develop the analytical and technical skills to master today’s digital marketing tools and turn data insights into powerful marketing strategies.
- Digital Risk and Insurance Technology: Build analytical skills and work with emerging technologies as you prepare to manage risks and lead digital transformation in the insurance industry.
Get a Jump Start on Your MS in Business Analytics
Save time and money on your graduate program. During your senior year, you can take up to six credits in qualifying courses that can be applied toward your MS in Business Analytics degree.
The credits may also count toward your undergraduate degree requirements. Taking these courses early reduces your course load in the fall and spring semesters of the graduate program. It will make it easier to manage the workload, reduce your tuition, and allow you to focus more on your job search.
Who qualifies?
Current University of Wisconsin–Madison undergraduate students in any major who are interested in pursuing a graduate degree in business analytics.
What can I save?
Reduce your graduate tuition by up to $9,000. You will also be considered for scholarships that can help save you even more.
Admissions & Tuition
Deadlines
Applications to begin your degree in July 2026 are open.
Upcoming deadlines:
- January 13, 2026
- March 3, 2026
- April 30, 2026*
- June 4, 2026**
*Final deadline for international applicants
**Final deadline for domestic applicants
View deadlines & requirements
Tuition
$1,500 per credit for a total of $45,000 for the one-year program.
Scholarships & support
9,000
average scholarship offer
(Classes of 2025 and 2026)
Why Business Analytics at Wisconsin?
Business Analytics: Student Perspective – Haider
Prefer an online, part-time program? Consider the Master’s in Data, Insights, and Analytics.
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