Senegal, Dakar
This program will inform students about the Society, Culture and Businesses of Senegal, a developing nation in West Africa. A wide variety of topics will be explored, including history, culture, religious pluralism, business, social entrepreneurship, technology, and marketing.
The fall course will meet once a week with the aim of preparing students with pre-trip readings, discussions, guest speakers and a start to their personal reflection. It will be a hybrid course with some content delivered online via Canvas and some content delivered in-person. A 2-credit course, which will include time in lectures & class meetings (in-person and online), presentations, tutorials, preparation, reading, studying, hands-on experiences, and other learning activities.
The in-country portion will enhance classroom knowledge with a mix of first-hand experiences including guest lectures from Senegalese local entrepreneurs, academics, and non-profit leaders, and field study that includes day-trips, company-visits, and community engagement.
Learning Objectives
We have overall Goals and Expectations for Study Abroad Participants, covering the personal, academic and professional aspects of study abroad. Additionally on this program, you can:
- Understand different social aspects of marketing & doing business in Senegal
- Identify and discuss contemporary cultural issues impacting Senegalese business and marketing
- Identify how marketing Senegal’s creative culture (music, art, etc.) can be a driver for business growth
For more information visit: https://studyabroad.wisc.edu/program/?programId=330282