This month we’re proud to feature spring 2024 Consulting Capstone sponsor and WSB alumni, Bill Mackison from Perfetti Van Melle. Bill completed his Master’s in Marketing Research from the Wisconsin School of Business’ A.C. Nielsen program in 1999 and then worked for P&G from 1999-2013. He started working at Perfetti Van Melle in 2014 and is currently the Director of Insights and Analytics.
For Bill, a typical workday involves enabling strategy or minimizing corporate risk via consumer and shopper understanding and data. In his free time, he loves to play golf and attend his children’s high school sporting events!
Bill has found the best part of mentoring students is “seeing how they turn nebulous into something actionable.” For graduates going forward as they navigate their careers, Bill advises them to focus on their goals. “Don’t be afraid to reevaluate your goals to change directions or expand the original goal.”
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