Kajoli leads Microsoft’s consumer insight function. Her remit covers AI, Subscriptions, Gaming, Search, Devices, and OS. Her team produces ground-breaking insights in terms of products and features being created by engineering and marketed by marketers. Her team also works on branding, advertising, and reputation insights.
Kajoli has both client and agency side experience working with brands like Microsoft, Revlon, Lipton Teas, Pepsodent, General Motors, Gillette, Coca Cola, and Bush’s Baked Beans.