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Practice Leadership and AI: MBD Design Challenge for Business Students

By Trudy Watt, Kay Vaughan Innovation Fellow in Design Studies and Academic Director in the MS Design + Innovation

January 20, 2026

Join us for the MBD Pitch Challenge! Open to undergraduate and graduate Business students: We’re inviting a small group (5–8) to join a short, interdisciplinary MBD Design Challenge (Jan 28–Feb 4), working alongside students from Design, Engineering and beyond to reimagine a Master of Business Design. This is a hands-on opportunity to practice leadership and real-world AI use cases—not a case study—including a working session in Grainger Hall and a final pitch day. Details are in the attached one-pager; interested students can contact Trudy Watt (tawatt@wisc.edu) to learn more.


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