WSB’s Homecoming Bash is Back!
Saturday, October 3 All day
Your favorite Business Badger tailgate returns this fall in a new location!
The Wisconsin School of Business is excited to host the 2026 Homecoming Bash at Union South. This spirited tailgate is the perfect opportunity to experience beloved Homecoming traditions, reconnect with fellow alumni, and enjoy Badger-themed entertainment with family and friends.
You can also enjoy the game-day experience at Camp Randall Stadium during the annual Homecoming football game, where the Wisconsin Badgers will face the Michigan State Spartans in an epic showdown. Located in the lower bowl, this year’s seats get you even closer to the action on the field!
Kickoff time for the Homecoming football game has yet to be announced. The Bash is expected to start at 8:30 a.m. or noon depending on the kickoff time, which will likely be announced in September.
There’s something for everyone to enjoy at this festive celebration, including:
Cash bar*
Classic Badger tunes
Coloring stations
Face painting
Tailgate-style buffet (including brats!)
WSB-themed games
Fun surprises!
*Tickets include one complimentary cocktail or mocktail per person!
Location
Union South – Varsity Hall III
1308 W. Dayton St., Madison, WI 53715
Grainger Hall is undergoing a significant renovation, with construction limiting access to key gathering spaces.
The Bash is expected to return to Grainger Hall in 2027.
Tickets
Homecoming Bash Ticket Only
Ages 11 and up: $25
Children ages 3–10: $10
Children ages 2 and under: Free
Homecoming Bash + Football Ticket
Ages 11 and up: $115
Children ages 10 and under: $100
All football attendees, including infants, must have their own ticket, with the exception of one lap child (under 2 years old) per paying adult.
A limited number of football tickets are available and can only be purchased with tickets to the Bash. Get yours before they sell out!
FAQ
Grainger Hall is undergoing a significant renovation, with construction limiting access to key gathering spaces. The Bash will return to Grainger Hall upon the project’s completion.
Transportation will not be provided from Union South to Camp Randall Stadium. Join the sea of red on the 10-minute walk to the stadium!
Parking on campus can be a challenge on game day. Always give yourself extra time to allow for traffic and parking. In addition to nearby city lots, UW Athletics sells football parking (including accessible parking) in advance on a season basis, and on a single-game basis for accessible parking only. Single game parking is available for first-come, first-served purchase on game days only. Check out lot addresses on the lot locations and hours page, or search for a lot on map.wisc.edu. Additionally, a shuttle service is available from Lots 60, 64, and 76. See the Athletics Shuttle Bus Service page for details, costs, and route map. For complete details and more event parking information, please visit UW’s Transportation Services webpage.
Get ready for an incredible view of this year’s game! Tickets are located in Section I of Camp Randall Stadium.
Tickets will be distributed digitally. In September, you will receive an email that will contain your ticket information. Click the link contained in the email that will contain your ticket information. That email will contain a link to confirm your tickets. Click the link contained in the email and log in to (or create) your Wisconsin Athletics Ticket account. Once confirmed, these tickets will be accessible to you via your mobile phone’s web browser and through the Wisconsin Badgers app. It is recommended that you download your tickets to your Apple Wallet or Google Pay app for ease of access on game day. Football tickets cannot be printed and will only be considered valid if shown on a mobile device. Screenshots or pictures of tickets will not be considered valid for entry. Learn more about digital ticketing.
Bucky Badger’s presence has been requested.
The UW Marching Band has been requested, but their presence is not guaranteed. Make sure to catch their performance during halftime at the football game.
Not at this time. Due to limited quantities of football tickets, they will only be available in a bundle with a Bash ticket.
All sales are final unless the event or game is canceled.
Please see Camp Randall’s bag policy for details.
Contact the WSB Alumni Relations department at alumni@wsb.wisc.edu with any questions.
