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WSB External Advisory Board

Jessica Adler

VP

North America Wholesale and Retail Stores, Merrell

Jessica Adler is Vice President of North America for Merrell, a Wolverine Worldwide brand, where she leads the company’s North American commercial business across U.S. Wholesale, Canada Wholesale, and U.S. Retail. With responsibility for the region’s growth strategy and commercial performance, Jessica brings a consumer-first mindset, strong marketplace expertise, and a track record of building high-performing teams and businesses.

Since joining Merrell, Jessica has played a key role in accelerating the brand’s growth and evolving its commercial strategy across channels. Prior to joining Merrell, she held senior leadership roles at Levi Strauss & Co., Psycho Bunny, and Diesel, building businesses and teams across a range of brands, categories, and stages of growth.

Jessica began her career in the merchandise buying program at Kohl’s Department Stores after earning her undergraduate Business degree from the University of Wisconsin–Madison.

A recipient of the 2024 “Women Who Rock” Award, Jessica is passionate about developing talent, advancing women in leadership, and creating meaningful connections across the industry. 

Jessica lives in New York with her husband and 3 children. Outside of work, she enjoys traveling, entertaining, spending time with family, and staying active through tennis and Pilates.