The Business AI Collective (BAIC) is a student organization committed to exploring real business applications of AI and making learning about AI in business a collaborative experience. It began when a small group of students curious about AI started meeting, and soon realized a club was the best way to connect every business student to the new and dynamic technology. Since then, BAIC has helped students understand how AI is changing the way organizations work, compete, and make decisions. Today, its leadership comprises inspiring young talent, eager to learn, explore, and advocate for AI applications.
Kate Hutchinson, President
Kate is a junior at the WSB studying Marketing, Economics, and Entrepreneurship, with a Business Spanish minor. Hailing from Greenville, WI, she is a big fan of the outdoors. AI fascinates her because it is changing how businesses understand and connect with people. As a result, she joined the club to make that technology approachable for every business student. Kate’s main role in the club entails shaping the strategic direction of programming and projects.
Eleanor Zhang, VP of Programming
Eleanor, from Fremont, California is a sophomore studying finance, information systems, and data science. An avid outdoors person, she loves nature walks, tennis and traveling. She is also passionate about the intersection of business and technology, particularly exploring emerging technologies. Above all, AI’s potential to change how businesses operate and create new opportunities for innovation fascinates her. Through the Collective, she hopes to help others navigate this rapidly evolving field.
Diya Sahni, VP of Communication
Diya is a junior and a Marketing and Supply Chain Management major. Born in San Jose, California, she moved to India when she was 10. Being so far away from her family is tough; however, she finds joy in hanging out with friends, getting coffee, dancing, and working out. She is keen on learning how to leverage AI to become an indispensable tool of the workforce. In fact, she believes that AI’s capabilities in supporting the efficiency of workflows are massive, and there is a ton to learn to stay ahead of the curve. Through the BAIC, she raises awareness of the club and its mission, encouraging students to adapt.
Misha Feldman, VP of Projects
Misha is a senior majoring in Personal Finance and Risk Management & Insurance. A Milwaukee native, he spends time outside of class sailing or enjoying music. He loves exploring how AI can reshape risk management, from building smarter risk models to powering financial advising tools. In addition, BAIC excites him because it gives students hands-on AI experience they can put on a resume. His role is largely connecting members with real projects and partners.
Aidan Konop, VP of Finance
Aidan is a junior studying Finance and Real Estate. Raised in Sussex, WI, he balances school life with going to the gym or trying new recipes in the kitchen. He is especially curious about how AI will change commercial real estate, for example by speeding up underwriting, making lease analysis easier, or helping investors allocate capital. What draws him to BAIC is that students get to explore AI with real-world applications and walk away with meaningful connections. He also plays a pivotal role in overseeing the club’s budget and works with sponsors to fund the projects and treks BAIC takes on.
Together, BAIC’s leadership team brings a wide range of perspectives. However, what unites them is a shared belief that AI is reshaping how businesses operate and that every student, regardless of major or technical background, deserves the chance to understand and shape that change. Ultimately, the Business AI Collective is helping prepare the next generation of Wisconsin School of Business leaders to work alongside AI with confidence.
Students interested in getting involved are encouraged to attend an upcoming event and join the conversation: businessaicollective@gmail.com
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