Alex Munoz is the Senior Director, Digital Marketing Activation & Orchestration at ServiceNow, where he is shaping the transformation of how the company engages enterprise buyers, bringing data, technology, and AI together into one global marketing engine that drives pipeline growth. He is at the forefront of the company’s shift to agentic AI in marketing, putting AI agents into production that take on campaign execution so people can focus on strategy, creativity, and deciding what to build next. Previously at ServiceNow, he led the engineering teams for the company’s advertising technology group, modernizing the platforms behind its global media investment. Prior to ServiceNow, Alex spent nearly 13 years at Google, where his career spanned media, marketing technology, and measurement. In his leadership roles across Google’s TechB2B business, he advised many of the world’s largest technology companies on marketing and digital transformation. Alex is a graduate of the University of Wisconsin-Madison, where he earned a dual degree: a BBA in Marketing from the Wisconsin School of Business and a BA in Philosophy. He also serves as an Advisory Member of Google’s TechB2B Council.
Alex Muñoz
