Ken Nelson is the business leader of our advertising performance offerings of Deloitte Digital. In this role, he manages our ecosystem of partnerships with startups, and large advertising and media companies. Ken also leads our asset development by our Hux engineering division which focus on improving our clients MROI through co-developed assets with our strategic partners focused on media activation, measurement, attribution and social commerce. Ken also leads the global Meta (Facebook) alliance for Deloitte Digital.
Ken is a 15-year veteran in the digital media and AdTech industry. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.