Skip to main content

Weinert Advisory Board

Michael Smith

Michael Smith



Mike has led some of the top retailers in the world. Michael has served as president or CEO at six different consumer companies, as well as serving on multiple boards. He has a proven track record in online retail and direct marketing that spans 20 years. Previously he served as president and CEO of, a leader in online social networking and the fourth largest paid content site on the Internet. While president of, he orchestrated a turnaround that resulted in its first quarterly profit. In 1999 he founded, the first scrapbooking site. As president and CEO of Lands’ End Inc., he launched and executed a company turnaround that led to record sales and profits. He is one of the top direct marketers in the country and a leading expert on lifetime value and customer equity. His experience includes start-ups, turnarounds and billion dollar multi-nationals, as well as both retail and subscription companies.

He has hired top notch teams and delivered exceptional results through deep experience, disciplined execution and focused innovation. He now brings his expertise to Equinauts to deliver a powerful new software system that can have a significant impact on just about every consumer company.

Michael holds a Bachelor of Business Administration from the University of Wisconsin-Madison.