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Alumni in Action

The Business of Music: Alumni advice hits all the right notes

By Alumni Relations

February 19, 2021

As it turns out, advice for succeeding in the business of music is much the same as advice for succeeding in other industries.

“Figure out what you like to do and then leverage that through studying. Try to get some experience, and then funnel that into the respective industry,” said Frank McGehee (MBA ’99) during a conversation as part of The Business of Music, a virtual event hosted by the Wisconsin School of Business in partnership with the Wisconsin Alumni Association.

During the event, WSB’s Natalie Singer connected with four Badger alumni who work in the music industry to chat about their vast experience working in music and entertainment. The panel included:

  • Heather Beverly (BBA ’93), owner and attorney at the Law Office of Heather Beverly; founder and CEO of Soul Reciprocity Network™
  • Frank Gatson Jr. (BBA ’90), manager, director, and choreographer
  • Derrick Holt (BBA ’02), manager and lead engineer, Studio 1 Recording, consultant
  • Frank McGehee (MBA ’99), former head of global CRM for TIDAL

During this vibrant conversation, the panel covered a range of topics like how the COVID-19 pandemic has changed the industry and best tips for an aspiring music professional to get their foot in the door. A common theme that emerged from the four panelists was owning your craft, as well as the business behind it.

“It’s not just know your craft, it’s know the business,” said Beverly.

Watch the full conversation above or on the Wisconsin School of Business YouTube page.