Taylor Gilmore (BBA ’22) unites stakeholders across a diverse, nine-county region—from stadium officials to local policymakers—to coordinate logistics, operations, and experiences for major sporting events in the San Francisco Bay Area, including Super Bowl LX and the 2026 FIFA World Cup.
While the games themselves might be played in Santa Clara, California, Taylor works to ensure that surrounding communities have a stake in the festivities and get a slice of the economic pie. “I figure out how to create the fun, energy, and culture around these different events in a way that’s accessible to the entire community and inspires pride,” she says. “Our intention is to make sure that the love is spread around as much as possible.”
The daughter of a college football coach, Taylor moved around the U.S. several times before her family settled in Wisconsin. In Madison, she was thrilled to find a nearby university that would give her the college experience she was looking for without another move. “It felt like I got to have that new start without having to make a 2,000-mile trek to somewhere else,” she says. “It was where I wanted to be.”
During her time as a student at the Wisconsin School of Business, Taylor pursued opportunities beyond the classroom to advance her dream of working in sports. In addition to earning a marketing degree and a certificate in sports communication, she held positions with the Wisconsin Badgers and Chicago Bears, secured internships with the College Football Playoff and Pro Football Hall of Fame, and participated in the inaugural Leadership at Lambeau summit.