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Idea to Aisle is this week!

By Maia Donohue, Director of Student Engagement - Entrepreneurial Mindset

September 25, 2026

Bring your tastiest idea to the Idea to Aisle event! No ideas? No problem.

On Sept 30th, you’ll join other freshmen to brainstorm the next crave-worthy snack or frozen treat and see how far your idea can go.

  • Free Dr. Bombay ice cream at the kickoff (Snoop Dogg’s official ice cream)
  • Team up with other food-loving students
  • Prizes + mentorship for finalists

Your side-hustle snack could be the next big hit on store shelves.

Deadline is Friday, Sept 25th. Apply here: https://go.wisc.edu/psm9tq


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