Looking to sharpen your digital marketing skills and understand how brands are built in today’s fast-moving online world? MARKETNG/JOURN 605 — Digital Brand Building with instructor Rob Master is a great opportunity to do exactly that.
Watch this video to learn more about Rob Master and this course.
Read more details about the course below:
MARKETNG/JOURN 605 — DIGITAL BRAND BUILDING
3 credits.
Provides an overview of the rapidly changing digital landscape and its role and importance in the marketing mix. Explores the digital revolution and its impact on building brands in today’s digital first environment. Examines themes of the revolution and their effects on how organizations market their brands and, more broadly, on culture.
Questions? Email marketingdept@wsb.wisc.edu