• Thursday, October 1, 2026 from 5:30 – 7:30 pm
• Grainger Hall, Room 2120- Kellner Hall
• More info and registration: https://app.joinhandshake.com/edu/events/2023882
Have you ever wondered what it takes to run one of the world’s most successful sports organizations? From advanced analytics and artificial intelligence to fan engagement and global strategy, the NFL is powered by more than what happens on the field.
Join the Wisconsin School of Business, Accenture, and the NFL for an exclusive behind-the-scenes look at how technology, data, and strategic consulting are shaping the future of sports.
During this interactive event, you’ll hear directly from industry leaders about how Accenture and the NFL collaborate to solve complex business challenges, leverage AI, and create innovative experiences for millions of fans around the world. You’ll also gain insights into where the sports industry is headed, including trends in international expansion, digital fan engagement, and emerging technologies.
Students interested in careers in consulting, technology, sports management, marketing, analytics, and business strategy won’t want to miss this opportunity. Panelists will share their personal career journeys, discuss non-linear paths into the industry, and offer practical advice on the skills employers are seeking today.
The evening will feature career-focused discussions, future-focused industry insights, a student Q&A session, and networking opportunities with professionals helping shape the future of sports and human experiences.
Whether you’re passionate about sports or simply interested in how strategy, technology, and innovation drive business success, this event will provide valuable insights and connections to help you take the next step in your career.
Come explore the intersection of sports, technology, and business—and discover where your future could fit in the game.
Featured speakers:
• John Wakefield | Accenture, Principal
• Erin Bestic | Accenture Song Commercial Lead, Sports Practice
• Rick Schie | Accenture, Senior Manager – Oracle Fusion Cloud Suite
• Nicki Ewell | NFL, VP of Global Events