This program will inform students about the Society, Culture and Businesses of Senegal, a developing nation in West Africa. A wide variety of topics will be explored, including history, culture, religious pluralism, business, social entrepreneurship, technology, and marketing.
The fall course will meet once a week with the aim of preparing students with pre-trip readings, discussions, guest speakers and a start to their personal reflection. It will be a hybrid course with some content delivered online via Canvas and some content delivered in-person. A 2-credit course, which will include time in lectures & class meetings (in-person and online), presentations, tutorials, preparation, reading, studying, hands-on experiences, and other learning activities.
The in-country portion will enhance classroom knowledge with a mix of first-hand experiences including guest lectures from Senegalese local entrepreneurs, academics, and non-profit leaders, and field study that includes day-trips, company-visits, and community engagement.
We have overall Goals and Expectations for Study Abroad Participants, covering the personal, academic and professional aspects of study abroad. Additionally on this program, you can:
- Understand different social aspects of marketing & doing business in Senegal
- Identify and discuss contemporary cultural issues impacting Senegalese business and marketing
- Identify how marketing Senegal’s creative culture (music, art, etc.) can be a driver for business growth
For more information visit: https://studyabroad.wisc.edu/program/?programId=330282