The Next Chapter of WSB’s Legacy Begins—Watch Now

Since 1900, the Wisconsin School of Business has been a place where leaders push boundaries, spark ideas, and shape the future of business. From our early distinction as one of the nation’s first business schools to the lasting impact Business Badgers continue to make on the world, WSB has always been a community built on the belief that all of us are bigger than any one of us.

In celebration of WSB’s 125th year, our shared story comes to life in a rousing anniversary video—narrated by Manu Raju (BBA ’02), chief congressional correspondent for CNN. It honors the unstoppable force of Business Badgers—students daring to lead boldly, faculty driving discovery for the greater good, and alumni transforming industries around the globe.

This video is more than a look back at history: It’s a call to what’s ahead. Together, we are a legacy in motion.

Watch now and bookmark the 125th anniversary landing page for upcoming events in Madison and beyond.