Trading on Nostalgia: The Business of Pokemon & Collectibles
Wednesday, November 11 | 5:30pm – 7:30pm
The Marketing Leadership Institute presents its BBA Signature event!
How does childhood nostalgia become big business?
Go behind the scenes of Pokémon, collectibles, and digital marketplaces to discover how fandom, marketing, and sales turn passion into profit.
Featured Speaker: Zach Toste
Sales Executive, Alt | Former eBay Live Category Manager
Drawing on his experience at eBay, Alt, Walmart, and Flywheel, Zach will take us inside the booming collectibles economy. Explore how nostalgia drives consumer demand, how digital marketplaces connect buyers and sellers, and how marketing and sales strategies turn passionate communities into thriving businesses.
Student Panel: The Collector’s Perspective
Kick off the evening with UW students sharing their passion for collectibles, what drives the hype, and why people are willing to pay for the things they love.
From childhood memories to big business—discover the power of nostalgia in today’s marketplace.
