Initiative for Studies in Transformational Entrepreneurship
The Initiative for Studies in Transformational Entrepreneurship (INSITE) advances entrepreneurship research, interdisciplinary collaboration, and innovation scholarship across UW–Madison.
Since its founding in the late 1990s, INSITE has supported entrepreneurship research, curriculum innovation, and university-wide collaboration among faculty, students, and practitioners.
Research Activities We Support
Seminars
INSITE supports research seminars on entrepreneurship and innovation in partnership with the academic Department of Management and Human Resources at the Wisconsin School of Business.
Conferences
INSITE faculty and affiliates convene or sponsor conferences on a variety of issues in technology-driven entrepreneurship, legal theory, open-source innovation, and more while also publishing in leading academic journals.
Academic Programs
Certificate in Entrepreneurship for Nonbusiness Majors
The Certificate in Entrepreneurship is open to undergraduate students earning any nonbusiness degree at UW–Madison.
Certificates for MBA and other graduate students
You can earn a Certificate in Entrepreneurship or Certificate in Strategic Innovation while enrolled in any degree-granting graduate program at UW–Madison.
Doctoral Minor
Nonbusiness doctoral students can earn a minor in entrepreneurship.
Immersion Programs
StartUp Learning Community
The StartUp residential learning community at UW–Madison provides a unique learning environment for students. Courses, community grants, and connections with area entrepreneurs inspire students to pursue their entrepreneurial dreams.
Morgridge Entrepreneurial Bootcamp (MEB)
Students in the sciences, math, or engineering can join this one-week intensive training program. Explore links between technology and business while your team develops resources for an organization.
Competitions and Challenges
100-Hour Challenge
The StartUp Learning Community administers this program, which is open to all UW-Madison students. Cash prizes are awarded for prototypes and pitches that are creative, commercially promising, or likely to have a social impact.
Arts Business Competition
This campus-wide competition provides support for students who develop and submit a detailed proposal for an arts event, exhibition, series, commercial venture, or other artistic project.
Weinert Center for Entrepreneurship
The Weinert Center for Entrepreneurship is dedicated to teaching, research, and service pertaining to entrepreneurial management, enterprise development, economic development, and public understanding of a free enterprise economy.
Contact Us
Learn more about the Initiative for Studies in Transformational Entrepreneurship (INSITE). We’re here to help. Contact us.
Initiative for Studies in Transformational Entrepreneurship (INSITE)
Wisconsin School of Business
University of Wisconsin-Madison
2310 Grainger Hall
975 University Avenue
Madison, Wisconsin 53706
Martin Ganco
