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WSB Stories
- Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study - September 11, 2024
- WSB Faculty Share Research on Generative AI - November 3, 2023
WSB Stories
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
New research from the Wisconsin School of Business suggests generative AI (GenAI) assistants can be valuable collaborators and help deliver significant efficiency and effectiveness gains in the marketing research process…
WSB Faculty Share Research on Generative AI
Wisconsin School of Business faculty are actively researching the use of generative artificial intelligence (AI) in a range of disciplines. Some of this work was in the spotlight recently as…