What are AI agents actually, and how can I use them?
Built for business leaders putting AI to work.
Learn how companies are setting strategy, deploying, and managing AI agents responsibly.
Presentations, lightning talks, and panels will feature industry leaders and Wisconsin School of Business faculty.
Connect with industry peers and members of the AI Hub Executive Advisory Board.
This one-day event is built for business leaders wrestling with how to put AI to work will address strategy and responsible deployment of AI agents. You’ll also connect with peers and our Executive Advisory Board during networking opportunities including a lunch break.
George Hanson serves as the Executive Vice President of E-Commerce at Mattress Firm, where he leads the application of new technologies, including Agentic AI, to drive online store traffic and grow e-commerce. He is also on the Board of Directors for Sleep.ai and sits on Google’s Retail Advisory Council. George also has Badger status, earning his MBA from the Wisconsin School of Business.
VP. Data and Research
Phil Lindemann
Phil works with all of Epic’s software applications to help them use data to better inform product design and roadmap. Phil has experience creating executive analytics, embedding machine learning in clinical care, and designing systems for multi-institutional clinical research. His current focus is Cosmos, a software application that allows collaboration between hundreds of health systems to advance medicine through rapid research, AI, and point of care tools. Phil graduated from University of Wisconsin in 2004 and lives in Madison, Wisconsin.
Speakers
Eduardo Weinstein
Global Head of Strategy and Operations,
Intuit
Lillie Conrad
Assistant General Counsel,
3M
Enno Siemsen
Patrick A. Thiele Distinguished Chair in Business,
Registration for the Forum is included with the Leading Enterprise AI Transformation program, September 16-17, 2026. Designed for senior-level strategic leaders driving innovation, growth, and operational performance, the training helps organizations move beyond experimentation and turn AI potential into measurable business value. This program from the Wisconsin School of Business Center for Professional & Executive Development equips leaders to identify high-value AI opportunities, connect AI initiatives to business strategy, navigate governance and risk, and lead adoption across the enterprise.