What type of reporting do you do?
I cover enterprise technology and write about how large businesses use tech, and the big technology companies—including AI companies—that sell to them. I entered this line of business reporting at a really fortuitous time. One week is completely different from the next, which makes things exciting and challenging.
How did studying business elevate your reporting?
My degree provides a solid foundation for reading a balance sheet or analyzing and understanding a marketing plan. Pricing, product, and promotion are key parts of what every corporation does, so having that knowledge gives me an edge when doing business and financial reporting.
What’s your favorite WSB memory?
Getting involved in b.Line, WSB’s undergraduate student magazine, was a fun way to engage with the student body while dabbling in journalism. I also co-founded Madison Business Mentoring, since I wanted to do something focused on connecting the school with the great alumni network that we have both in Madison and beyond.