Fall/Winter 2024
Join WSB’s 125th Anniversary
Celebrate our school’s 125th anniversary by sharing what you love about WSB! It could be a favorite memory, class, professor, internship—you name it. Your submission may be featured in our special anniversary issue of Update magazine, which will be published in October 2025.
In This Issue
Inside the Mind of Qualtrics CMO Lynn Girotto
This veteran chief marketing officer talks consumer insights, leadership, and the power of listening.
Making Powerful Pivots with Adobe’s Vince Abney
Follow this finance major’s professional journey from Wisconsin’s Fox Valley to Silicon Valley.
Photo Gallery: Building Up the Student Experience
Renovation projects are happening across Grainger Hall, including an expansion of the popular Learning Commons. Once finished, the construction noise won’t be absent for long. Next year, a transformational project to reimagine Grainger’s first floor begins.
Fall/Winter 2024 Update
Managing Editor
Erin Canty Ryan (BA ’07, MS ’09)
Assistant Editor and Writer
Chris Malina
Writer
Haley Tollison (BA ’20)
Director of Alumni Relations
Betsy Lundgren (BA ’03, MA ’05)
Art Director and Designer
Shaysa Sidebottom Cook
Photographers
Jim Newberry
Paul L. Newby II
Kyle Wege, Ueda Photography
Boris Zharkov
Editorial Advisors
Kaylene Christnovich
Sirinda Pairin (BA ’15)
Binnu Palta Hill (BA ’97)
Brand Advisor
Katie Schauer