Trusted leaders to shape the future of business.

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Reena Vokoun (BBA ’98), Founder of Passion Fit, left her Silicon Valley career to turn her passion for wellness into a business.

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Customize your education. Find a program for every milestone you seek.

Undergraduate

12 majors + unparalleled career prep make you ready to take on anything.

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Specialized Master’s

Hands-on programs give you focused skills for your dream career.

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Full-time, flexible, and executive options to jumpstart your ambition.

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Do business differently. Find yourself out in front.

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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

best public undergraduate business program

— U.S. News & World Report, 2025

best public university

— U.S. News & World Report, 2024

full-time MBA program among public universities

— U.S. News & World Report, 2025

part-time MBA program among public universities

— U.S. News & World Report, 2025

public master’s in business analytics program in the U.S.

— QS World University Rankings, 2025

public executive MBA program

— The Economist, 2020

From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

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Accelerating business impact through human-AI partnership

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A new kind of leader through entrepreneurship and innovation

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WSB at 125

Join the Wisconsin School of Business’ 125th anniversary celebration to honor the school’s enduring legacy.

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.