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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
U.S. News & World Report, 2026
12
best public university
U.S. News & World Report, 2024
17
full-time MBA program among public universities
U.S. News & World Report, 2025
17
part-time MBA program among public universities
U.S. News & World Report, 2025
7
public master’s in business analytics program in the U.S.
— QS World University Rankings, 2025
13
public executive MBA program
— The Economist, 2020

Accelerating business impact through human-AI partnership

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A new kind of leader through entrepreneurship and innovation

See our big ideas
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Red background with a white logo for the 125th anniversary of the Wisconsin School of Business

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

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See why more than 50,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

That's a wrap on the Wisconsin School of Business' 125th anniversary campaign!

Alumni and friends came together to support experiential learning, industry partnerships, and other powerful opportunities that will shape the future of WSB. Together, we raised nearly $19,000 for WSB students! 🎉

Whether you made a gift to our campaign or joined one of our global toasts around the world, we appreciate your championing of WSB's 125th anniversary and commitment to supporting your alma mater.
 
Thank you for being a part of our proud Legacy in Motion. Cheers to the next 125 years of excellence, innovation, and trusted leadership! 

#WSB125
Then and Now: A snapshot of the University of Wisconsin School of Business in the 1980s, where learning continues through every season, from the quiet snowfall outside to the focused minds within. While the classroom has evolved, the dedication to education remains timeless. #WSB125
Thank you for joining us in-person and online for the inaugural Global Toast, part of our 125th anniversary celebration. 

With dozens of toasts taking place coast to coast and around the world (including tonight’s event in Madison), we’re honored so many #BusinessBadgers could join in the fun. 

The celebration continues! Tag us in your photos and memories #WSB125.