With a little help from more than 20 business undergraduate and graduate students, the Wisconsin School of Business launched a new phase of its Trusted to Lead brand campaign in 2023. In this behind-the-scenes look, meet some of the emerging leaders who are redefining the possibilities in business.
24 students were selected from a schoolwide nomination process to be featured in the latest brand campaign.
In a series of videos, students like Avi Gomez (MBA ’23) share their stories and aspirations, including creating positive change through HR.
Ayo Kolawole (BBA ’25), who hopes to start his own development or private equity firm, shows off his skills on four wheels for a campaign video.
Michelle Yang (BBA ’25) is filmed in WSB’s Learning Commons. She cares deeply about the ethical use of technology.
Kenzi Jones (BBA ’22) tells the camera crew about her dreams of becoming a chief marketing officer.
Videographers capture footage of students in Grainger Hall.
Managing Editor
Betsy Lundgren (BA ’03, MA ’05)
Writers
Chris Malina
Haley Tollison (BA ’20)
Art Director and Designer
Shaysa Sidebottom Cook
Photographers
Daniel Berman
Timothy Devine
Jim Newberry
Paul L. Newby II
Editorial Advisors
Sandra Bradley (MS ’90)
Kaylene Christnovich
Sirinda Pairin (BA ’15)
Binnu Palta Hill (BA ’97)
Brand Advisor
Katie Schauer