About Yohei
Yohei is a doctoral student in the Marketing Department at the University of Wisconsin-Madison. His research mainly focuses on AI/machine learning, economic modeling, and Bayesian statistics. He uses advanced deep learning techniques like computer vision and natural language processing, along with Bayesian methods, optimizations, and econometrics to inform his work. Substantively, his interest lies in the field of marketing research, digital platform, and advertisement.
Before starting his PhD, Yohei earned a Master's degree in Computer Science from the University of Wisconsin-Madison and a Bachelor's degree in Economics from the University of Tokyo. Outside academia, he has fifteen years of professional experience as an entrepreneur, marketer, product manager, and software developer.
For the latest updates on his work, please visit his website at https://yorkn.info.
Before starting his PhD, Yohei earned a Master's degree in Computer Science from the University of Wisconsin-Madison and a Bachelor's degree in Economics from the University of Tokyo. Outside academia, he has fifteen years of professional experience as an entrepreneur, marketer, product manager, and software developer.
For the latest updates on his work, please visit his website at https://yorkn.info.
Selected Accepted Journal Articles
Daviet, R. & Nishimura, Y. (2026). Leveraging Generative AI to Create Visual Content in Digital Advertising Marketing Science
Arora, N. & Chakraborty, I. & Nishimura, Y. (2025). Gain Consumer Insight With Generative AI Sloan Management Review
Selected Published Journal Articles
Arora, N. & Chakraborty, I. & Nishimura, Y. (2026). Human-AI Hybrids: The New Power in Marketing Research
Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators Journal of Marketing
WSB Stories
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
New research from the Wisconsin School of Business suggests generative AI (GenAI) assistants can be valuable collaborators and help deliver significant efficiency and effectiveness gains in the marketing research process…
WSB Faculty Share Research on Generative AI
Wisconsin School of Business faculty are actively researching the use of generative artificial intelligence (AI) in a range of disciplines. Some of this work was in the spotlight recently as…