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Wisconsin School of Business at 125 Years – A Legacy in Motion

Fall/Winter 2025 | 125th Anniversary Issue

Update

1 School, 25 Impactful Alumni Stories

 From starting a business to making it big in the entertainment industry, WSB boasts many amazing alumni stories across disciplines. Here are 25 of those stories—all made possible by one school.

In This Issue

Decorative
Ideas and Insights

Daniel Bauer Champions WSB’s Investment in AI Curriculum and Research

Grainger Hall.

Got a Minute? An Interview with Grainger Hall

Two men stand on stage and talk about the Wisconsin Naming Partnership.
School Feature

The Enduring Power of the Wisconsin Naming Partnership

Six members of the Lenz/Richter family.
Alumni Feature

Meet a Business Badger Family Spanning 3 Generations

Meet a unique cohort of Wisconsin School of Business graduates, all from the same family.

Two students stand near a display monitor and smile as they present their project at the Tech Exploration Lab open house.

School News: Anniversary Toast, Grainger Hall Remodel, and More

From left to right, co-founders Sam Rockwell (BBA ’10), Jeremy Reich (BBA ’10), and Justin Samuels (BBA ’10) show off their Laughing Tiger line of frozen meals.
Alumni Feature

Happi Co. Founders Serve Up Innovation, One Plate at a Time

Leading Boldly: WSB Firsts That Shaped the Future

A graduate wearing cap and gown throws a "W" with their hands above their head.
Special Feature

125 Things to Love About WSB

From world-class faculty to Badger game day tailgates in Grainger Hall, there’s so many reasons why Business Badgers reflect fondly on their alma mater.

The Shape of What's Next

Predicting the Future: 5 Perspectives on WSB at 150 Years

Dean Samba talks with a staff member while both wear hard hats.

Dean’s Letter: Celebrating a Legacy in Motion

Drawing of an old truck.

Quiz: Which Came Before or After WSB?

Cover for the Fall/Winter 2025 issue of Update Magazine, featuring a collage of photos celebrating 125 years of the Wisconsin School of Business.

Go Beyond the Cover

125 years. Countless memories. See larger versions of some of the photos that make up our special anniversary cover, and learn more about some of the places, spaces, and people that drive our Legacy in Motion.

Check out the photos
Red background with a white logo for the 125th anniversary of the Wisconsin School of Business

WSB at 125

The Wisconsin School of Business celebrates 125 years of relentless innovation and bold leadership.

Learn more

Fall/Winter 2025 Update

Managing Editor
Erin Canty Ryan (BA ’07, MS ’09)

Assistant Editor and Writer
Chris Malina

Director of Alumni Relations
Betsy Lundgren (BA ’03, MA ’05)

Writers
Clare Becker
Haley Boyer (BA ’20)
Meghan Franklin

Art Director and Designer
Shaysa Sidebottom Cook

Photographers
Narayan Mahon
Paul L. Newby II
Lexi Webster
University of Wisconsin Digital Collections Center

Design Intern
Cam Erhardt (BFA ’26)

Editorial Advisors
Kaylene Christnovich (in memoriam)
Sirinda Pairin (BA ’15)

Brand Advisor
Katie Schauer

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