Biography
Verda Blythe is a faculty associate in the Marketing Department and affiliated with the Grainger Center for Supply Chain Management, where she served in a director role for 12 years. Verda’s teaching portfolio includes several courses in the undergraduate and full-time MBA program including Fundamentals of Supply Chain Management; Marketing Channels; Global Experience in Supply Chain Management; Personal and Professional Foundations in Business; Business and Society: History, Politics, Globalization; and Ethical Leadership. She has received multiple teaching awards including the Honored Undergraduate Instructor Award by UW-Madison (2010 – 2012), Award of Excellence in Teaching by the Student Faculty Board (2013 – 2014), and was voted Marketing Professor of the Year by the Mu Kappa Tau student organization in 2015 and 2016. Verda was named a UW-Madison Educational Innovation (EI) Blended Learning Fellow in 2015, and has given several conference presentations about designing and delivering EI techniques and best practices.
Verda brings extensive industry experience to her position and has worked in a variety of supply chain roles including procurement and sourcing, manufacturing, and logistics. In her business career she has worked for Ruan Transportation Management Systems, Harley-Davidson Motor Company, and IBM. At Ruan she held multiple roles including manager of quality and planning and director of customer development. As a graduate intern at Harley-Davidson Motor Company, she led a team to design just-in-time fulfillment processes between the distribution center and manufacturing plant. At IBM she completed a two-year leadership development program and held positions in procurement, consulting, and manufacturing, both domestically and abroad working in Rio de Janeiro, Brazil, and Dublin, Ireland. She has also served as a consultant to higher education institutions on strategic sourcing initiatives. Verda is an advocate for and has participated in several conferences and programs related to attracting and advancing women in the supply chain profession.
Verda received a BBA degree in logistics from Iowa State University and an MS degree in supply chain management from the University of Wisconsin-Madison. She is an alumna of Grainger Center for Supply Chain Management.
Research
Presentations
Educational Innovation Symposium (2016) Online Learning Tools, Techniques, and Best Practices
Teaching and Learning Showcase (2016) Designing Learning to Inspire with Simulations
Teaching and Learning Symposium (2016) Educational Innovation: Blended Learning and Simulations
Women in Manufacturing for the 21st Century Symposium (2014) Manufacturing Careers for Women in the 21st Century
Developing Women in Supply Chain – Leadership Webinar (2014) Developing Women for Supply Chain Executive Leadership
SCM World Executive Conference (2014) Women in Supply Chain: Attracting Young Women to the Profession
Wisconsin Economic Development Association Conference (2007) Workforce Development through University-Industry Partnerships in Supply Chain Management
International Conference on Information Systems, Logistics, and Supply Chain Management (2006) Developing and Leveraging University-Industry Partnerships in Supply Chain Management
Teaching
Undergraduate Courses
Fudamentals of Supply Chain Management (MKT/OTM 421), Fall 2016.
Supply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fudamentals of Supply Chain Management (MKT/OTM 421), Fall 2016.
Supply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fundamentls-Supply Chain Mgmt (MKT 421), Fall 2011.
Fundamentls-Supply Chain Mgmt (MKT 421), Fall 2011.
Fudamentals of Supply Chain Management (OTM 421), Fall 2007.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
Fundamentals of Supply Chain Management (MKT/OTM 421), Fall 2013.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
Contemporary Topics (MKT 365), Spring 2016.
A course for the exploration of subject areas possibly to be introduced into the business curriculum.
Contemporary Topics (BUS 365), Fall 2012.
A course for the exploration of subject areas possibly to be introduced into the business curriculum.
Contemporary Topics (MKT 365), Spring 2013.
A course for the exploration of subject areas possibly to be introduced into the business curriculum.
Contemporary Topics (MKT 365), Fall 2005.
Contemporary Topics (MKT 365), Fall 2006.
Contemporary Topics (MKT 365), Fall 2006.
Contemporary Topics (BUS 365), Fall 2010.
Contemporary Topics (MKT 365), Fall 2011.
Graduate Courses
Ethical Leadership (BUS 710), Spring 2008.
Focuses on the ethical and social responsibilities managers and business organizations have regarding owners, managers, monmanagement employees, the local community, government, the natural environment and other important stakeholders. Furthermore, it examines the nature of business behavior within, and its effects on, these environments of business.
Ethical Leadership (BUS/BUS 710), Spring 2009.
Focuses on the ethical and social responsibilities managers and business organizations have regarding owners, managers, monmanagement employees, the local community, government, the natural environment and other important stakeholders. Furthermore, it examines the nature of business behavior within, and its effects on, these environments of business.
Hybrid Courses
Fudamentals of Supply Chain Ma (MKT/OTM 421/421), Fall 2014.
Supply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fundamentls-Supply Chain Mgmt (OTM/MKT 421/421), Fall 2008.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
Fudamentals of Supply Chain Management (MKT/OTM 421/421), Spring 2016.
Supply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fundamentls-Supply Chain Mgmt (OTM/MKT 421/421), Fall 2009.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
Fundamentls-Supply Chain Mgmt (OTM/MKT 421/421), Fall 2010.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
Fudamentals of Supply Chain Ma (MKT/OTM 421/421), Fall 2011.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fudamentals of Supply Chain Ma (MKT/OTM 421/421), Fall 2012.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fudamentals of Supply Chain Ma (MKT/OTM 421/421), Spring 2013.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
Fundamentls-Supply Chain Mgmt (OTM/MKT 421/421), Spring 2008.
Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.