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Alumni in Action

Business Casual: March 2024

An informal but informative newsletter for WSB alumni and friends

By Wisconsin School of Business

March 11, 2024

Undergraduate students throw up the “W” during a two-day Consulting Trek in Chicago, where they visited Kemper, Kraft Heinz, and Spaulding Ridge.
Oh yeah! Undergraduate students throw up the “W” during a two-day consulting trek in Chicago, where they visited Kemper, Kraft Heinz, and Spaulding Ridge. Experiential learning opportunities like this one are the central focus of WSB’s fundraising efforts during Day of the Badger. On April 16–17, your gift helps expand and diversify our portfolio of experiential learning programs—and remove financial barriers—so that every Business Badger can participate. Photo by Paul L. Newby II

The Briefing

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Alumni experts talk sustainability in business at recent event
On February 27, five UW–Madison alumni shared industry and career insights during Planet, People, Profit: Careers in Corporate Sustainability. During the virtual event, sustainability leaders from companies like Harmless Harvest, Thistle, and Riverwater Partners engaged in a lively panel discussion about ESG efforts, profitability, career pathways, and more.

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WSB’s Chia-Jung Tsay wins 2023 Best Paper Award
Congratulations to Chia-Jung Tsay, the Bruce and Janice Ellig Professor in Management at WSB, on receiving the 2023 Best Paper Award from Diversity in Management and Organizations. Together with her co-author, Tsay identified and analyzed the construct of time surveillance in the paper, “Gendered Time Surveillance and Suspicions at Work and in Professional Roles.” 

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Research suggests dark data may help businesses make better decisions
WSB’s Ewelina Forker, an assistant professor of accounting and information systems, recently shared research on dark data—the large quantities of information that companies collect from users. Forker’s study examined dark data and future firm performance in the context of the medical technology industry, specifically looking at dark email data. Forker shared her findings in a recent presentation for the University of Waterloo’s video series.

The Ticker

  • Big plans for our Big Ten university: Chancellor Jennifer Mnookin announced bold new initiatives for UW–Madison that prioritize artificial intelligence, environmental sustainability, and entrepreneurship.
  • A teaching moment: Five new WSB faculty members share unforgettable stories and moments that inspired their passion for teaching.
  • Ready, set, grad school: WSB offers preparatory courses for incoming graduate students looking to sharpen their quantitative skills and business fundamentals before beginning their programs.
  • To AI or to not AI?: During a recent WSB forum, three industry panelists shared their perspectives on the potential impacts and implications of generative AI.
  • Shark Tank…for the arts!: On February 28, finalists in UW–Madison’s Arts Business Competition pitched their project proposals.

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Back to School

175 Years of Memories

During UW–Madison’s 175th anniversary celebration, the Wisconsin School of Business has been spotlighting spectacular alumni memories. Kicking off the series in September 2023, we shared a variety of football memories from alums who wished that game day was every day.

“Watching the Badgers beat Michigan to open the 1981 football season. It was an eruption of euphoria from Camp Randall to State Street and beyond.” —Jim Horton (BBA ’82, MS ’84)

As finals season approached in December 2023, we asked alums about their favorite academic memories—and received only A+ submissions.

“Studying by Lake Mendota will always be a favorite memory.” —Thomas Pamperin (BBA ’70, MBA ’73)

Love was in the air during the month of February, so we told some oh-so-sweet Business Badger love stories.

“As a first-year MBA student, I was paired with a second-year MBA student and mentor in the A.C. Nielsen Center . . . Fast forward, we have been married for four years, have a fur baby, and live in Seattle thanks to the careers we found through WSB.” —Susannah Maiken (MBA ’18)

Read more football memories, academic remembrances, and Badger love stories—and keep your eyes peeled for our next installment in April, where we’ll share memories about the lighter side of student life.

Want a chance to have your memory featured in an upcoming article? Submit this form to share how your WSB education has helped you make a positive impact in the community.

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Tip Sheet

Spring Cleaning—It’s for Work, Too!

Believe it or not, the official start of spring is a mere eight days away—meaning it’s almost time for traditions like spring break, spring training, and yes, spring cleaning.

But we’re not talking about cleaning behind the refrigerator or dusting the ceiling fan. We’re talking about getting organized at work—especially when it comes to project management. Scott Converse (MBA ’03), an instructor and program director with WSB’s Center for Professional and Executive Development, offers three helpful tips for dusting the cobwebs out of your project management processes. 

Alumni Opportunities

March 21: Last chance! Register now to connect with tech experts, students, and fellow alumni at our upcoming event: Talking Tech in Chicago.

April 6: Come on down to Grainger Hall for a fun and interactive scavenger hunt in celebration of UW–Madison’s 175th Anniversary!

April 12: Join us for “Mission-Oriented Leadership” with Peter Faricy, an upcoming event at Grainger Hall that will also be livestreamed. This event is part of the M. Keith Weikel Speaker Series.

April 16–17: Save the date for UW–Madison’s annual day of giving: Day of the Badger!

Job search resources: Use online tools and videos to help plan a career move now or in the future.

Get connected: Network with other Business Badgers by joining the Wisconsin Business Alumni LinkedIn group.

About Business Casual

Every other month, alumni and friends of the Wisconsin School of Business will receive insider updates with news about our alumni, faculty, students, and programs. If you want to share Business Casual with friends, they can sign up at

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