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Scary Business: BBA Student Jacob Eugster’s Haunted House Featured on NBC

By Clare Becker

October 31, 2017

Jacob Eugster (BBA ’19) got an extra Halloween treat this year: the Business Badger and owner of the haunted house attraction, Screamin’ Acres, was featured on an episode of NBC Nightly News.

Eugster founded the Stoughton-based company in 2010 and currently manages all aspects of the business, including 90 employees. Billing itself as “the most rapidly growing haunted house in Wisconsin,” the venture has won the visitor’s choice award for Best Wisconsin Haunt by for two consecutive years.

Watch Eugster’s NBC interview and scenes from Screamin’ Acres