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Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Top right: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Bottom: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Bottom left: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Right: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
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BBA Graduation Speaker Bella Shim Reflects on Leadership and Community at WSB
WSB’s Wall Street Workshop Sets Students Up To Thrive in a Competitive Landscape
Hands-On Student Marketing Projects Strengthen UW–Madison Sustainability Initiatives
Trust. Grit. Teamwork. New WSB Campaign Asks: Who Do You Want on Your Team?
Summer Internships 2025: Undergraduate Business Badgers Share Their Experiences
For Annemarie Hickey (BA ’14, MS ’25), an analytics degree from WSB was just the ticket for advancing her career in volleyball. The former student-athlete and college coach is now an assistant coach with League One Volleyball (LOVB), a professional league which hosted its inaugural season in 2025. She’s using the technical skills she developed in her program to boost her players while also using her sharpened business acumen to grow the reach and impact of the nascent league.
As AI rewrites traditional business strategies, what does it take to lead an organization effectively in this new landscape?
At the inaugural "Ground Truth: AI for Business Summit," attendees listened to 43 speakers, representing academia and global companies, who shared how their organizations are deploying AI and the lessons they have learned in the process.
Attention young WSB alumni! 📣
Registration is now open for BOLD Circles, regional groups that keep you plugged into the Business Badger network. We think BOLD Circles are pretty darn cool—but don`t just take our word for it!
🎧 Listen up as current BOLD Circle member Sarah Maruyama (BBA `23) shares the many benefits of membership—and why you should join in on the fun.
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