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Alumni in Action

WSB Alumni Recognized with 2023 Chancellor’s Entrepreneurial Achievement Award

By Chris Malina

April 28, 2023

2023 Entrepreneurial Awards Winners: Wes Schroll & Tyler Kennedy

Two Wisconsin School of Business alumni are the recipients of a 2023 Chancellor’s Entrepreneurial Achievement Award.

Wes Schroll (x ’15) and Tyler Kennedy (BBA ’13) are the founders of the Madison-based startup Fetch. Schroll and Kennedy met as students at UW–Madison and officially launched Fetch—which was born out of a WSB assignment—in 2013. The popular consumer rewards app is now used by millions of users each month and is considered a “unicorn,” or a privately held startup company valued at $1 billion or more.

The two entrepreneurs were recognized at a ceremony on April 27. The Chancellor’s Entrepreneurial Achievement Awards recognize UW innovators and alumni who further the Wisconsin Idea through outstanding accomplishments in entrepreneurship.

“Wes and Tyler are wonderful examples of what student entrepreneurs can accomplish when you combine vision, skills, and a whole lot of hard work,” says Dan Olszewski, Goldberg Family Director of the Weinert Center for Entrepreneurship at the Wisconsin School of Business. “In addition to their business success, they’ve also graciously given their time to return to campus to speak and connect with our students. They do an amazing job of sharing the story of their entrepreneurial journey and inspiring the next generation of Badger entrepreneurs.”

Read more about the 2023 Chancellor’s Entrepreneurial Achievement Awards.

Video courtesy of the University of Wisconsin–Madison