In 2025, the Wisconsin School of Business turned 125 years old, a proud milestone that inspired camaraderie, connection, and celebration among the Business Badger community. Across the globe, alumni and friends came together to recognize WSB’s enduring legacy of academic excellence, trusted leadership, and relentless innovation while embracing the school’s bold future.
During the fall semester, WSB created a wide range of activities to mark the school’s quasquicentennial, from digital coloring panels and interactive timelines to anniversary-themed events and special publications—and you showed up.
1,000
Attendees participated in anniversary events, including WSB’s Legacy in Motion gala
42,720
Special issues printed of WSB’s anniversary edition of Update magazine
~1M
Total user impressions recorded across all anniversary social media posts
25
Global Toast events hosted across 12 U.S. cities and 13 international cities
1,500
Miles traveled by WSB staff to regional anniversary events in Chicago, Milwaukee, Minneapolis, and New York City
93
of alumni surveyed during the anniversary say they felt proud to have attended WSB
Thank you for being part of a celebration 125 years in the making—and for helping us shape what comes next.