Carrie Seymour is a seasoned Consumer Insights leader with over 25 years of experience in marketing research. As Director of Consumer Insights at Kohler, she helps business partners uncover meaningful human truths and advises on the evolving “state of the consumer.” She applies research to guide strategy, identify opportunities others might miss, and ultimately improve business performance.
Carrie is known for her ability to read signals in the marketplace and apply both insight and foresight to advise executive teams on consumer realities. A lifelong student of culture and human behavior, she brings curiosity, empathy, and rigor to every challenge. She’s an expert in a wide range of methodologies, from quantitative segmentation to ethnography to neuroscience, and is trained in moderating, with a strong belief that listening is essential to understanding.
She serves on the advisory board of Michigan State University’s #1-ranked Master of Market Research Program and has shared her expertise speaking at institutions and events including The Harvard Joint Center, NARI, the National Kitchen and Bath Association, The Market Research Event, Quirk’s, and the Insights Association. Her insights inform some of the largest builders and retailers in the U.S.
At Kohler Co., Carrie is also the President of PACK (Parents and Caregivers of Kohler), the company’s newest Business Resource Group. She’s an unapologetic empath, a lifelong learner, and a passionate advocate for global understanding—hosting international exchange students and actively participating in exchange communities. Outside of work, she enjoys life in Wisconsin with her four children.