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Alumni in Action

WSB Alumna Katie Lorenz Recognized with 2022 Forward Award 

Lorenz honored for global idea with local impact

By Chris Malina | Photography by Myles Storey

August 10, 2022

Wisconsin School of Business Katie Lorenz is pictured wearing a Wisconsin sweater
Katie Lorenz is a 2012 graduate of the Wisconsin School of Business.

The Wisconsin Alumni Association (WAA) has awarded Katie Lorenz (BBA ’12) with a 2022 Forward Award for her outstanding exemplification of the Wisconsin Idea.

Lorenz is the founder of Campo Alpaca, a fair-trade apparel company featuring handmade products—with an alpaca flair—crafted by local artisans in Peru. Using the marketing, management, and human resources skills she learned at the Wisconsin School of Business, Lorenz works to empower local Peruvian communities through employment and ensure that all Campo Alpaca creators receive fair wages and have access to safe work spaces.

“We’re thrilled for Katie,” says Kaylene Christnovich, chief advancement officer at WSB. “She epitomizes the best qualities of our Business Badgers and we’re proud that she’s using her talents to create positive change in a part of the world that’s deeply personal to her.”

In addition to Campo Alpaca, Lorenz works as a consultant for Accenture and has also founded a nonprofit in the U.S. to support an NGO in Cusco, Peru called Chaska to support young women experiencing poverty.

During her time at WSB, Lorenz served as student director of the Accenture Leadership Center from 2009-2012. As an incoming member of the Wisconsin Business Alumni (WBA) board, she will help build and enhance connections between the alumni community and WSB.

According to the WAA, the Forward Award acknowledges rising stars in various fields who exemplify the Wisconsin Idea through an emphasis on service, discovery, and progress. Alumni within 15 years of graduation are eligible for consideration for this award.

Read more from the WAA about Lorenz and the Forward Award.