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100-Hour Challenge

By Sari Judge, StartUp Learning Community Program Manager

October 22, 2024

The 100-Hour Challenge is one of UW-Madison’s most accessible innovation competitions and very popular with undergraduates. Completely virtual, the Challenge involves students using materials they can easily find in their dorm room, apartment, or home, to come up with a new product idea in 100 hours or less (essentially over a long weekend). They then create a short video pitch or slide deck of their big idea for the chance to win prize money! Some students spend hours on their creations, others just an hour or two. The important thing is that they’re getting a taste of starting something!

This year’s contest launches on Thursday, Nov. 7th, 2024 when students can check the 100-Challenge website starting at 9:00 AM to find the list of “approved materials’. Final videos or slide decks need to be uploaded by mid-day Monday, Nov. 11th.  

So many of the entrepreneurial contests on campus are designed for students with fully fleshed out ideas, business plans, etc. Here’s a chance for “entrepreneurially curious” students just dipping their toes into innovation to have a crack at brainstorming, creating, and WINNING!