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Idea to Aisle: Reverse Pitch Competition

By Maia Donohue, Director of Student Engagement - Entrepreneurial Mindset

September 12, 2025

Calling all first-year business and pre-business students! Get ready for a unique opportunity to flex your creativity and problem-solving skills at a reverse pitch competition sponsored by the Weinert Center for Entrepreneurship and The Happi Co.—a UW-Madison Alum-founded company behind brands like David Portnoy’s One Bite Frozen Pizza and Snoop Dogg’s Dr. Bombay Ice Cream.

Happi Co. will present real-world challenges, and it’s up to you and your team to develop innovative solutions.

Kickoff Session October 7 | 5:30–7:00 p.m. | Gordon Dining Form your team and start brainstorming new food product ideas.

Pitch Development Throughout October, teams will refine their concepts through customer discovery, market research, and pitch deck creation.

Final Pitch Night October 28 | 5:30–7:00 p.m. The top six teams will present their final pitches to a panel of expert judges.

Winners will receive a semester of FREE ice cream plus an advisorship from the founders of Happi Co.

Sign up for the event here!


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