Certificate in Product Management
Launch Products That Drive Innovation Across Industries
Strategic thinking that fosters creativity
- Identify and analyze stakeholder needs and marketing opportunities
- Develop strategies that address user needs and align with business goals
- Apply data and research to make evidence-based decisions
- Combine different business considerations to launch cohesive go-to-market plans
Collaboration that creates success
- Manage products from concept to launch
- Collaborate across teams to deliver customer-centered products and solutions
- Apply iterative methodologies and processes to develop products
- Translate user needs into business value by blending business strategy and consumer insights
Program Overview
Who is the certificate for?
Open to undergraduate students currently enrolled at UW–Madison
Certificate completion
“Awarded Product Management Certificate” will be notated on your official transcripts.
12 total credits
4 required courses:
- MARKETING 305 or CNSR SCI 357 | Consumer Behavior
- OTM 300 | Operations and Supply Chain Management
- OTM 401 | Product Management
- OTM 452 | Project Management
Additional admission requirements
- 24 credits in residence (12 credits for transfer students)
- Minimum 3.0 cumulative GPA
Contact Us
Advising
If you have questions about undergraduate certificates, email the Wisconsin School of Business undergraduate advising center at wibbaadvising@wsb.wisc.edu or call 608-262-0471.
Department contact
Peter Commons
Senior Lecturer
Operations and Information Management
pcommons@wisc.edu