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Update | Spring/Summer 2022

Dean’s Letter: Shaping What’s Next in Business

Photography by Paul L. Newby II

I hope by now you have seen the Wisconsin School of Business’ new brand campaign, which highlights the stories of alumni who are trusted to lead when there is no blueprint. Although the campaign launched featuring six Business Badgers, we know that there are countless others who are also forging new paths in business and making an impact far beyond themselves.

Over the past few months, as the pandemic recedes, I have started traveling again. I keep finding myself in conversations—whether in Illinois or India— that reference an impressive alum or UW– Madison’s reputation as an academic and research powerhouse. It is a compelling reminder of our global influence and widespread reach.

In the pages that follow, you’ll find stories of fellow alumni who are trusted to lead. Take Kim Fleissner, for example. As CEO of Shopbop, she is the driving force behind the company’s status as a premier global fashion destination. This year’s 8 to Watch cohort is impressive as always, featuring young alumni in exciting roles at companies ranging from the Fortune 500 to flourishing small businesses. And, we shine a spotlight on a few alumni who are living and working overseas, using the skills and experiences they collected at WSB to lead in companies around the world.

As we emerge from the pandemic and reconnect with people near and far, I hope you’ll take some time to reflect on the power and impact of the Business Badger network. You are linked to business professionals all over the world—more than 45,000 alumni who are leading, creating, and innovating. It’s a community I’m proud to be part of, knowing that it’s full of trusted leaders who are shaping what’s next in business.


Vallabh “Samba” Sambamurthy
Albert O. Nicholas Dean
Wisconsin School of Business