Symposium on Artificial Intelligence in Marketing 2026
Academic Event for Researchers, Wisconsin School of Business
Monday May 11, 2026 | 1:30pm – Wednesday May 13, 2026 | 12:00pm
The Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 3rd Symposium on Artificial Intelligence in Marketing. The 2026 Symposium will be taking place from May 11, 1pm to May 13, 12pm in Madison, Wisconsin. The symposium focuses on modern AI applications in marketing, including:
- Deep Learning and Unstructured Data Analysis
- Generative AI in Marketing
- Human-AI collaboration
- Algorithmic Bias and Fairness
- Digital Twins
- Probabilistic Machine Learning and Computational Methods for Marketing
Email your questions to aimarketing@wsb.wisc.edu
Keynotes
More keynotes will be added as speakers confirm their attendance.
Simon Blanchard, Professor of Marketing – Georgetown University
Simon Blanchard is the Dean’s Professor and Professor of Marketing at Georgetown University’s McDonough School of Business. His research spans a broad range of marketing methods, including survey design, controlled experiments, and econometric analysis of large datasets. As a methodologist, he brings flexibility and rigor to studying complex decision-making, often applied to how consumers navigate financial trade-offs and emerging technologies.
For a three year term beginning in April 2026, he will serve as co-editor of the Journal of Marketing Research. Previously, he served as Associate Editor at four journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and the International Journal of Research in Marketing) and has served on the AMA Academic Council. He still serves on the board of the INFORMS Society for Marketing Science.
Outside of academia, Professor Blanchard advises organizations on research design, surveys, marketing analytics, digital strategy, and fintech. He also serves as a subject-matter expert for the Analysis Group.
Call for Papers
We are particularly interested in papers that use AI/ML methodology with Marketing applications.
Potential presenters can submit their paper or an extended abstract until Dec 31, 2025 using the link below.
The list of accepted papers should be available by Jan 20, 2026.
Symposium Chairs
