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Alumni in Action

Donor Support Leads to New Student Opportunities and Faculty Success

Donor Digest: Q3

By Wisconsin School of Business

August 3, 2022

The Wisconsin School of Business (WSB) Fund ensures that the school is able to invest in top priorities and innovations to enhance our reputation. Philanthropy supports both immediate and long-term strategic goals, including transformational student experiences, experiential learning projects, and impactful faculty research.

We are grateful for the gift you made to the WSB Fund within the last 12 months. Your support is critical to our ability to innovate and grow, so we wanted to share with you the following recent milestones that you helped make possible.

Record Breaking Enrollment

Enrollment at WSB is strong. The undergraduate program received a record number of applications for this fall and expects to enroll its largest first-year class to date, projected to exceed 750 students. WSB remains dedicated to recruiting a diverse student population and we are delighted to report that a projected 30% of our incoming class are from underrepresented populations.

Launch of the Marketing Leadership Institute

In July, WSB launched the Marketing Leadership Institute (MLI), a dedicated center for fostering industry connections to propel student learning and advance marketing research and practice. Through this innovative new model, students will have access to corporate partnership opportunities, applied learning, and emerging technology that will position them for success in marketing careers such as brand and marketing management, analytics and insight, and technology product marketing. A key element of the MLI is connections to corporate partners through the External Advisory Board (EAB). Board members work closely with MLI leadership, and serve as role models for the next generation of marketing professionals. Corporate partners include Adobe, Microsoft, Procter & Gamble, American Family Insurance, and Google.

Undergraduate Consulting Certificate

This fall, students will have a new opportunity to build their credentials through WSB’s undergraduate consulting certificate, open to all students on campus. The new certificate responds to a growing student interest in consulting careers and was designed in partnership with alumni at leading consulting firms. The certificate curriculum will focus on building foundational consulting skills in project management, business communication, advanced analytics, strategy, organizational change, and technology and will engage industry in an applied case interview analysis course to help students practice these skills.

WSB’s Anita Mukherjee Featured on Freakonomics MD

The WSB Fund helps ensure we are able to recruit outstanding faculty and support and promote their research. Anita Mukherjee, assistant professor of risk and insurance, was recently featured on an episode of Freakonomics MD, a highly rated podcast hosted by Dr. Bapu Jena. The episode, titled “How Will We Handle the Heat?” examined how rising temperatures are impacting the planet on both an individual and global scale. Mukherjee shared findings of her recent study that linked hotter temperatures with an increase in prison violence—and it may have implications outside prison too. Mukherjee’s research avenues cover both U.S. and emerging market settings and include social insurance, financial literacy, and legal policies on vulnerable populations, particularly in relation to aging and health


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