David Gilberg (BBA ’10) pivoted from an exciting career in finance and investment banking to an entrepreneurial venture with purpose—and has never looked back.
Seeing an opportunity to create positive change in the senior care industry, David launched Elder Care Homecare in 2017. As a concierge senior care service, Elder Care Homecare places skilled nurses and caregivers directly into clients’ homes for personalized support. The approach led to immediate success, with the company quickly expanding its sought-after services across the New York metropolitan area. Elder Care Homecare now has over 2,000 specialized employees, and is one of the fastest growing home-care agencies in the U.S.
“Our goal is to continue to scale and grow, while offering the same level of service that our clients expect,” says David, who initially came to the Wisconsin School of Business to pursue the school’s top-ranked real estate program before switching his studies to finance.
By delivering a higher standard of care, one that truly values both clients and caregivers, Elder Care Homecare’s business model is causing ripple effects across the industry—and has inspired a few copycats.
“Our ability to elevate quality of care is forcing the industry to elevate theirs to be competitive,” says David. “It might be negative for my business, but overall, it’s elevating the entire industry and helping families, which is really what matters.”